Fandango Looks to Expand Audience in MSN Alliance
LOS ANGELES (AP) - The Fandango online movie ticketing service will expand its audience by selling tickets on movie and entertainment sections of Microsoft’s MSN website in a partnership announced Monday.
Microsoft Corp. struck the deal to rely on Fandango, which is owned by Internet and cable TV provider Comcast Corp., just a few weeks after Yahoo Inc. and AOL Inc. worked out similar arrangements.
Fandango makes money by charging a commission on ticket sales. It hasn’t disclosed the financial terms of any of the three partnerships.
Gaining access to some of the Internet’s most popular destinations is likely to make Fandango an even bigger force in the movie ticketing business. The MSN services that will rely on Fandango reach more than 100 million Web surfers in the U.S. each month.
Fandango credits the popularity of the movie "The Avengers," about a group of Marvel Comics superheroes, for helping turn May into the most successful month in the 12-year history of its service. Fandango said its May ticket sales climbed 47 percent from the same time last year.
U.S. movie theaters with a total of nearly 20,000 screens now sell their tickets through Fandango.