General Mills Denies Participation With Anti-Gay Pol & Obesity Campaign
A novelty gift item sparked a misunderstanding last week when U.S. congressman Aaron Schock (R-Ill.) mistook the gift of a custom box of Wheaties with his picture on the front for an endorsement deal.
Last week, it was reported congressman Aaron Schock announced via social media, a partnership between General Mills, the makers of Wheaties cereal, and the Campaign to End Obesity, a PAC working with the congressman.
Since publishing the article, EDGE was contacted by a spokesperson from General Mills who denied any formal agreement with the Schock or the Obesity PAC.
"The congressman’s tweet you reference was inaccurate" the spokesperson stated. "General Mills is not involved with the Campaign to End Obesity, and we do not have an agreement with the congressman. We would like to request a correction, as it inaccurately states there is an agreement between the congressman and General Mills."
The Wheaties Box at the center of the confusion was a novelty item presumably given to the congressman by the Campaign To End Obesity as part of their annual "Breakfast with Champions" event to honor Members of Congress at the helm of the nation’s fight against obesity. Honorees at this event are traditionally given a box of Wheaties with their photo.
Upon receiving his personalized Wheaties, Wednesday, Schock released a photo of his novelty box on Facebook and Twitter with the following message:
Campaign To End Obesity partnered with General Mills to promote healthy living. How funny is this!?!!" #ihavearrived