Google Giving Away Zagat Ratings in Search Results
SAN FRANCISCO (AP) - Google is adding a new entree to its menu: free restaurant ratings from the Zagat review service.
Zagat, which Google bought in September, was charging $25 annually or $5 monthly for online access to its survey of diners. Those diners have rated about 35,000 restaurants in more than 100 cities around the world.
The reviews will be available for free on Zagat.com as well as several services on Google’s website as part of a change announced Wednesday.
"Now, the world’s highest-quality reviews are available to more people, whether they are at their desks or on the go," Zagat founders Nina and Tim Zagat wrote Wednesday on their Google Plus social-networking page.
Zagat will still charge $10 a year for using an application designed for Apple Inc.’s iPhone and iPad, although Google indicated it may eventually drop that fee. After a six-month free trial, Zagat charges $25 annually to see reviews on its app for mobile devices running on Google’s Android software.
The Internet fees helped protect sales of the burgundy-colored guides that Zagat has been putting out since its 1979 inception. For now, Zagat still intends to publish the guides, which were listed Wednesday on Amazon for $8.75 to $16.