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Pink Pumps Fight Breast Cancer

Saturday Oct 1, 2011
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Culver City, CA - This October for Breast Cancer Awareness, Charles David of California is partnering with the Breast Cancer Charities of America (BCCA) with an iGoPink: Fashion Fights Breast Cancer exclusive pump.

The pump is a classic Charles by Charles David Pure platform pump constructed in black kid suede with the outsole and lining detailed in the iGoPink pantones. The finish on the sole has a shimmer shine to add a little flash when you walk.

The Pure was chosen due to its incredible customer popularity and to ensure top sales to boost awareness for breast cancer and increase proceeds. The BCCA exclusive Pure pump will retail for $125 and will be sold exclusively at Charles David locations nationwide with 20% of sales of the shoe directly going to the charity.

"We are so excited to be dedicating one of our top styles to benefit such an important and worthy cause. I know our customers will be proud to wear this shoe not only for its fashionable style but for what it stands for," said Joelle Malka, Director of Retail.

The iGoPink BCCA pump will be in stores starting October 15 with pre-sales starting October 1. Quantities are limited and will be promoted socially through Facebook, Twitter, blogs, customer based email blasts and fast breaking publications. With each purchase a special card will be in the box letting the customer know about their purchase, proceeds and the BCCA.

On October 20, Charles David will be celebrating the move and remodel of their flagship Beverly Center Charles David store to central court. During the event they will promote the BCCA partnership with the unveiling of the pump and a pink themed soiree.

The pump is a classic Charles by Charles David Pure platform pump constructed in black kid suede with the outsole and lining detailed in the iGoPink pantones.

Charles David will continue the partnership with the BCCA throughout the year with three more exclusive fun and funky designs incorporating the iGoPink pinks, the BCCA ribbon logo and 20% of proceeds going towards the cause.

"The Breast Cancer Charities of America is thrilled to be partnering with the highly esteemed Charles David brand that has such a stellar reputation among women of all ages. Our "iGoPink" logo is a stiletto, we couldn’t think of a more perfect fit!" stated Erica Harvey, Executive Director of The Breast Cancer Charities of America.

The Charles David lifestyle is the leading brand for attainable luxury in shoes and accessories. The company’s heritage is rooted in producing sexy, sleek and trend driven designs. Charles David’s mission is to bring our vision of a cultured and cosmopolitan lifestyle to women around the globe. Our lifestyle driven brand embraces the highest standards of European creativity, quality and technology. For more information visit www.charlesdavid.com.

The Breast Cancer Charities of America (BCCA) is the leader in integrated cancer care combining body, mind, and spirit to the prevention and treatment of breast cancer.

Through their numerous program services, BCCA’s goal is to educate, teach, and provide the latest accurate information about integrated cancer care, cancer prevention, recovery, treatment, early detection, and survival.

Through their iGoPink: Fashion Fights Breast Cancer campaign, The Breast Cancer Charities of America brings a fresh approach to finding the cure.

For more information visit www.TheBreastCancerCharities.org.

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