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Kiehl’s LifeRide for amfAR Hits the Road

Wednesday Jul 31, 2013
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Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of skin and hair care products, has partnered with amfAR, The Foundation for AIDS Research for the fourth annual Kiehl’s LifeRide for amfAR.

HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl’s has donated more than $2,500,000 for the cause.

With the mission to heighten awareness, and raise funds for amfAR, the company is embarking on the fourth annual Kiehl’s LifeRide for amfAR, a multi-day, multi-stop charity motorcycle ride taking place July 31 - August 8 through the Pacific Northwest.

Celebrating with the public at seven Kiehl’s retail stores along the route, the company will donate a total of $125,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.

Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO, riding with approximately ten fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS, including John Corbett, Gilles Marini, Kurt Yaeger, Teddy Sears, and World Cup Rugby Champion Ben Cohen. In addition, amfAR’s Global Fundraising Chairman, Sharon Stone, will accept the check for the full donation to amfAR, at the LifeRide Finale, Aug. 8, at The Grove in Los Angeles.

Even if you’re not prepared for a motorcycle road trip, you can still join the fight against HIV/AIDS. In celebration of LifeRide, Kiehl’s introduces a Limited Edition Ultimate Strength Hand Salve - a new, jumbo size of the company’s classic formula and customer favorite. One hundred percent of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and is adorned with a red cap. $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and at Kiehls.com.


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