Jack'd Explores Why Gay Men Are So Bitchy to Each Other on Hook-Up Apps

Jack'd, a leading gay social app, is continuing its #ChangeTheGame initiative with an eight-week campaign aimed at challenging preconceived notions of what it means to be gay.

Each week, the campaign focuses on a new topic of special relevance to the community of gay men that use Jack'd. Topics include the dangers of labels among gay men, measuring self-esteem, and the importance of activism. The hope is by encouraging its members to openly discuss these issues and how they impact their daily lives, Jack'd will empower them to make more meaningful connections with others who share their views.

The first week's topic focuses on kindness. "Gay men often have this stigma that we are bitchy and unkind to one another other, especially on the apps," says Russell Horsey, a Marketing and Social Media Specialist at Jack'd. "We're asking Jack'd members to share the encounters they've had with people on apps, or explain why they were driven to act a certain way to someone else. We'd also like them to discuss the value that they believe our community places on kindness."

Kindness is something most parents try to instill in their children at an early age. The Dalai Lama even says kindness is his religion. We all know - or, at least, have been told - that when we focus on kindness, our world becomes kinder, and we become kinder. Kindness broadens our perspective. It breeds tolerance and understanding. It softens our heart, brightens our lives, and makes people want to be around us. So why does it seem to be lacking in the gay community - especially on the hook-up apps?

Jack'd's eight-week #ChangeTheGame campaign launches tomorrow, September 14.

For more information, www.jackdapp.com/changethegame.